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MUSIC PRODUCTION
Music is MAGIC beyond the spoken word!!
Music composition
involves the process of creating an original piece of music, typically starting with a musical idea or concept, developing it into a full composition with melody, harmony, rhythm and structure. This can be done using various tools, such as a musical studio equipment, music notation software or a digital audio workstation (DAW).
Song Writing
is the process of creating lyrics, melodies, and harmonies to accompany the music composition. This often involves collaboration with other songwriters, musicians, or producers to create a song that is both musically and lyrically compelling.
Arranging
involves the process of taking a song and deciding how it should be presented. This can involve deciding which instruments to use, how the melody should be arranged, and how to structure the song for maximum impact.
Tracking
involves the process of recording each individual instrument or vocal part separately in a studio environment or at home. This can involve using microphones, audio interfaces, and other equipment to capture each sound and create a high-quality recording.
Editing
involves the process of manipulating the recorded audio to improve its quality, remove unwanted noise, and adjust the timing or pitch of individual parts. This can be done using a DAW, which allows for precise editing and manipulation of audio recordings.
Mixing
involves the process of combining all of the recorded audio parts into a final stereo or surround sound mix. This involves balancing the levels of each individual part, adjusting the frequency and dynamic range of each sound, and adding effects such as reverb or delay to create a cohesive and engaging final mix.
Editing
involves the final step in the music production process, which involves preparing the final mix for distribution. This can involve adjusting the overall volume level, adding final touches to the EQ and compression settings, and ensuring that the mix is optimized for different listening environments and playback systems.
Our Core team experts and consultants
are specialized in
1. Audio Design for Product Advertisements
When our experts creating an Audio Design for a product advertisement, we give important to consider the message you want to convey and how the audio design can enhance and reinforce that message. We are creating effective Audio Designs for product advertisements with following considerations:
- Set the tone : We are concentrating the tone you want to set for your advertisement. Do you want it to be upbeat and energetic or calm and soothing? The tone of your audio design should match the overall mood of your advertisement.
- Highlight the benefits: Our Audio Designs highlight the benefits of your product. We use words and phrases that emphasize the features and benefits of your product.
- Be memorable: Our Generation360 experts use creative Audio Design that could be memorable and easily recognizable. We are using a catchy tune, sound effect or voiceover to make your advertisement stand out.
- Keep it simple: Like with jingles, we make your Audio Design simple and easy to remember. We always avoid using too many sounds or effects that may distract from the message trying to convey.
- Consider the platform: When we are creating an audio design for your product advertisement, we always give importance to the platform on which it will be played. For example, an advertisement on the radio may require a different approach than an advertisement on social media.
- Work with a professional: Generation360 have professional Audio Designers who can help you create a high-quality audio design that effectively communicates your message.
- Work with a professional: Generation360 have professional Audio Designers who can help you create a high-quality audio design that effectively communicates your message.
Overall, When Generation360 creating an effective audio design for your product advertisement, we provide careful consideration of the message want to convey, the tone wants to set and the platform on which it will be played.
2. Technical and Creative support for Music video production:
Our Technical Support :
- Pre-production planning: Proper pre-production planning can save a lot of time and effort during the actual shoot. This includes creating a detailed shot list, creating storyboards, scouting locations, and scheduling rehearsals.
- Equipment: Choose the right equipment that meets your needs and budget. High-quality cameras, lighting and sound equipment are essential for producing a professional-looking music video.
- Lighting: Lighting plays a crucial role in setting the mood and tone of a music video. Experiment with different lighting setups to create different moods and effects.
- Sound: Capturing high-quality sound is essential for a music video. Use professional microphones and recording equipment, and make sure to record clean audio on set.
- Camera techniques: Use a variety of camera techniques to add visual interest and tell the story. These could include camera movement, different angles and shot sizes, and different focal lengths.
- Camera techniques: Use a variety of camera techniques to add visual interest and tell the story. These could include camera movement, different angles and shot sizes, and different focal lengths.
- Post-production: After the video is edited, there may be some additional work to do in post-production, including colour grading, sound mixing and adding special effects.
- Generation360 provide all the above technical support while you producing music video.
Our Creative Support :
- Develop a concept: The first step in creating a successful music video is to develop a concept that aligns with the artist's vision and the song's theme. Our experts help you in create brainstorm ideas that visually represent the lyrics, message or emotion of the song.
- Location scouting: Choosing the right location for the video shoot can enhance the visual appeal of the video. Our team members assist you in finding sites that are distinctive and visually arresting, such as deserted buildings, picturesque landscapes or urban settings.
- Storyboarding: Once you have finalized the concept and location, we can provide support to create a storyboard that outlines the shots and sequences for the video. This helps you visualize the final product and ensures that the shots flow seamlessly together.
- Choreography: If the music video involves dancing or performance, you can work with a choreographer to create a routine that complements the music and enhances the visual appeal of the video.
- Costume design: The right costumes can add an extra dimension to the music video, creating a specific mood or atmosphere. You can work with a costume designer to create costumes that align with the concept and enhance the artist's visual aesthetic.
- Lighting and camera work: The lighting and camera work play a crucial role in creating a visually stunning music video. You can experiment with different lighting setups and camera angles to create dynamic shots that add interest and depth to the video.
- Special effects: Adding special effects to the video can make it stand out and create a unique visual experience for the viewer. You can work with a visual effects artist to create effects that complement the concept and enhance the overall visual appeal of the video.
Our experts can provide the great creative support for all the above services in Music video production.