Traditional Marketing

Unleash the potential of your brand with cutting-edge strategies!

Traditional marketing methods can be effective for reaching specific target audiences, building brand awareness and generating leads.

Our Generation360 Experts are specialized in Location wise advertising such as National Advertising, Regional Advertising, Zone-wise advertising. We are using different strategies in National, Regional and Zone-Wise advertising for reaching out to your targeted audience. The approach to use would depend on our client’s and brand’s objectives, budget and target market.

Our Traditional Marketing Services:

Search Engine Optimization:

Search Engine Optimization (SEO) refers to the process of optimizing a website or online content to increase its visibility and ranking on search engine results pages (SERPs) for relevant keywords and phrases. The primary objective of SEO is to increase organic traffic to a website, which can translate into more leads, conversions, and revenue.

In SEO we are specialized in,

1. OOH Marketing:

OOH (Out-of-Home) marketing also known as Outdoor Advertising is a traditional marketing strategy that involves placing advertisements in public spaces where they can be seen by large numbers of people.

From Our Out-of-Home marketing services you can reach your products to a large and diverse audience, as well as we create a lasting impression in the minds of consumers. OOH marketing can also be used to target specific geographic areas or demographics, making it an effective tool for local businesses and organizations. One of the major trends in OOH marketing is the increasing use of digital signage, which allows for dynamic, interactive and targeted advertising. Our Marketing Experts create innovative Digital Billboards, Interactive Kiosks and Video Walls for your product promotions. Digital signage can be updated in real-time, allowing advertisers to respond quickly to changing market conditions or events. Overall, OOH marketing remains a valuable tool for marketers, particularly for those looking to reach a large audience or create a strong brand presence in public spaces.

2. Radio, TV, Print Advertising:

Radio, TV and Print advertising are all forms of Traditional Advertising that have been used for decades to promote products or services. While these forms of advertising have been overtaken by digital marketing in recent years, they still remain valuable tools for reaching specific target audiences and building brand awareness.

Radio Advertising:

This involves the creation and placement of audio commercials on radio stations. Radio advertising can be particularly effective for local businesses and organizations, as it allows them to target listeners in their geographic area. Radio advertising can also be used to build brand awareness, promote special offers or events and drive traffic to a business or website. We have several tactics to reach your product to your target audience through Radio advertising.

Television advertising:

It involves the creation and placement of video commercials on television networks or cable channels. Our Television advertising can be effective for reaching a large and diverse audience, but it can also be costly compared to other forms of advertising. Television advertising can be used to promote products or services, build brand awareness and drive sales. We can design engaging video advertisements for your products and services that appeal to your target audience using a variety of unique and creative approaches.

Print advertising:

This involves the creation and placement of advertisements in newspapers, magazines, and other printed media. Print advertising can be effective for reaching a specific target audience, as it allows advertisers to choose publications that cater to their desired demographic. Print advertising can be used to promote products or services, build brand awareness, and generate leads.

3. Market Strategy and Planning:

Marketing strategy and planning in Traditional Marketing involve developing a comprehensive plan to promote a product or service to a target audience through various traditional marketing channels such as television, radio, print media, billboards, direct mail and events.

Define your target audience: We identify the specific demographics, psychographics and behavior patterns of your target audience to understand their needs, preferences, and buying habits.
Conduct market research: We Conduct market research to gather insights about your competitors, market trends, and customer needs. This information can help you make informed decisions about your marketing tactics.
Set marketing objectives: Define your marketing objectives, such as increasing sales, generating leads, enhancing brand awareness or launching a new product.
Develop a positioning statement: We create a positioning statement that reflects your unique selling proposition and key benefits that differentiate your product or service from competitors.
Choose marketing tactics: We identify the most effective marketing channels that will reach your target audience, such as television advertising, radio ads, print ads, billboards, direct mail or events.
Create a budget: We develop a budget that allocates funds to each marketing tactic based on its potential return on investment.
Implement and monitor your plan: We execute your marketing plan and track your progress using key performance indicators (KPIs) to evaluate your success and make necessary adjustments.

4. Market Research:

Our Market research in Traditional Marketing involves collecting and analyzing your data about the target market, your competitors and industry through various traditional methods such as surveys, focus groups and customer feedback.

Surveys: Surveys are one of the most popular methods of Market Research in traditional marketing. We conduct Surveys via in-person, over the phone, email or on the internet. Through our Surveys you can understand your customers' demographics, preferences, buying habits and attitudes toward your products or services.
Customer Feedback: Collecting feedback from customers is to conduct market research in traditional marketing. We can collect feedback through comment cards, suggestion boxes, customer service calls or online surveys. These Customer feedbacks can help you to understand your customers' needs, wants and concerns.
Sales Data: Analyzing sales data is one of the best market research techniques in traditional marketing. We can track your sales trends, analyze sales data by geographic region or demographic and identify your most popular products or services.

5. Business Analysis:

Business analysis in Traditional Marketing involves using data and insights to evaluate the performance of a company’s marketing strategies and tactics. The goal of business analysis is to identify opportunities for improvement and make data-driven decisions to achieve better results.

SWOT Analysis: SWOT analysis is a framework and we use this to evaluate your company's strengths, weaknesses, opportunities and threats. In Traditional Marketing, SWOT analysis can help companies identify their competitive advantages, areas for improvement and potential threats from competitors or market trends.
Sales Analysis: Sales analysis involves analyzing sales data to understand the performance of your business marketing efforts. Our Sales analysis Outputs can help you to identify your products or services are selling well, which marketing channels are most effective and which geographic regions or demographics are responding well to their marketing campaigns.
ROI Analysis: ROI (Return on Investment) analysis involves calculating the financial return on your company's marketing investments. From our ROI analysis results you can track the cost of each marketing tactic and compare it to the revenue generated to determine the ROI. This analysis can help you make informed decisions about which marketing tactics to invest in and which to discontinue.

Customer Feedback Analysis: Analyzing customer feedback can help you to identify areas for improvement in your marketing efforts. You can use these customer feedback to evaluate your customer service, product quality and overall customer satisfaction.

6. PR in Traditional Marketing:

Generate media coverage: PR can be used to generate media coverage in newspapers, magazines, TV, and radio. This can help to increase brand awareness, reach a wider audience and establish the organization as an expert in its field.
Manage reputation: PR can be used to manage the reputation of an organization by addressing negative publicity, responding to customer complaints and handling crises effectively.
Build relationships: PR can be used to build relationships with various stakeholders by engaging with them through events, press releases and social media.
Enhance credibility: PR can be used to enhance the credibility of an organization by positioning it as a thought leader and expert in its industry.

Create buzz: PR can be used to create buzz around new products or services, events or other initiatives. This can help to generate interest and excitement among customers and other stakeholders.

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